Procedures, safety, regulatory compliance – combine these words with training and what do you get?  Boring, right?  Not necessarily.

A Fortune 500 pharmaceutical company has found a way to meet training requirements without putting employees to sleep in its Active Pharmaceutical Ingredients division.

All division employees attend a one-week refresher training course every year. They call it "Fifth Shift." The course uses a strong theme and innovative teaching methods to make the experience memorable. They say it puts the "fresh" back in refresher.

ImageStream has assisted in this effort for several years by creating a high-impact opening video that strongly illustrates the theme while being exciting and fun to watch.

In Fifth Shift, a team of soldiers, led by a fiery general (all played by employees) prepare to wage war against high costs, quality defects, regulatory noncompliance, and the competition.

Their goal is to increase their competitive advantage while providing quality pharmaceutical ingredients for the production of life-saving medicines. The opening video uses an inspiring script, plenty of action, exciting sound effects and music to entertain the audience and leave them cheering at the end. The "soldiers" train on a real military base with real tanks and carry out daring tasks such as rappelling down a 60-foot tower.

The Fifth Shift opening video has won the highest honor of the U.S. International Film and Video Festival. Other projects produced by ImageStream have won major video industry honors in past years, such as the Telly Award, Videographer Award and Awards in Media Achievement.

Most importantly, employees use words like "fantastic," "inspiring," "fun," and "awesome" to describe the Fifth Shift training experience.